Tweet Share Share Share Share Share 網路行銷策略規劃藍圖 jack kuo 星期一, 9月 19, 2016 <div class="wp-caption alignnone" id="attachment_2192" style="background-color: white; border-radius: 3px; border: 1px solid rgba(0, 0, 0, 0.14902); box-shadow: rgba(0, 0, 0, 0.0745098) 0px 0.125em 0.275em 0px; box-sizing: border-box; color: #333333; float: none; font-family: "Open Sans", sans-serif; font-size: 18px; line-height: 30.6px; margin: 0px 0px 1.313em; max-width: 100%; padding: 5px; text-align: center; width: 911px;"> <img alt="傑克老師-網路行銷策略規劃藍圖" class="size-full wp-image-2192" height="723" src="https://jackteacher.cc/wp/wp-content/uploads/2016/05/%E5%82%91%E5%85%8B%E8%80%81%E5%B8%AB-%E7%B6%B2%E8%B7%AF%E8%A1%8C%E9%8A%B7%E7%AD%96%E7%95%A5%E8%A6%8F%E5%8A%83%E8%97%8D%E5%9C%96.png" style="border-radius: 2px; border: 0px; box-sizing: border-box; height: auto; max-width: 100%; vertical-align: middle;" width="901" /><div class="wp-caption-text" style="box-sizing: border-box; font-size: 10px; line-height: 1.2; margin-bottom: 5px; margin-top: 9px; padding: 0px 32.1094px; text-transform: uppercase;"> 傑克老師-網路行銷策略規劃藍圖</div> </div> <h3 style="background-color: white; box-sizing: border-box; color: #333333; font-family: "Open Sans", sans-serif; font-size: 1.4em; letter-spacing: -0.026em; line-height: 1.3; margin: 2em 0px 1em; text-rendering: optimizeLegibility;"> 這張圖告訴你網路行銷到底可以怎麼作？</h3> <div style="background-color: white; box-sizing: border-box; color: #333333; font-family: "Open Sans", sans-serif; font-size: 18px; line-height: 30.6px; margin-bottom: 1.313em;"> 教了許多年的網路行銷課程，在教學的過程中，其實除了教以外，自已也從中學員的問題中獲得許多。</div> <div style="background-color: white; box-sizing: border-box; color: #333333; font-family: "Open Sans", sans-serif; font-size: 18px; line-height: 30.6px; margin-bottom: 1.313em;"> 在執行網路行銷時，可以使用的方法、步驟及工具非常多；這一張網路行銷策略規劃的藍圖中，我把最重要的部份用心智圖作一個整理；使用方式很簡單，先看看你現在想要使用的是哪一個部份，再針對那個部份，仔細去研究、看細節了解步驟，除了快速的行銷法之外，大部份都至少需要3個月以上的時間才可以看出成效。</div> 傑克老師-網路行銷策略規劃藍圖 這張圖告訴你網路行銷到底可以怎麼作？ 教了許多年的網路行銷課程，在教學的過程中，其實除了教以外，自已也從中學員的問題中獲得許多。 在執行網路行銷時，可以使用的方法、步驟及工具非常多；這一張網路行銷策略規劃的藍圖中，我把最重要的部份... 閱讀更多 » 網路行銷 網路行銷策略規劃藍圖
Tweet Share Share Share Share Share 台北景福扶輪社新世代網路行銷案例分享 jack kuo 星期五, 9月 09, 2016 <div class="entry-featured" style="background-color: #f3f3f3; border-bottom: 1px solid rgb(221, 221, 221); box-shadow: rgba(0, 0, 0, 0.133333) 4px 2px 4px -4px, rgba(0, 0, 0, 0.133333) -4px 2px 4px -4px; box-sizing: border-box; color: #333333; font-family: "Open Sans", sans-serif; font-size: 16px; line-height: 27.2px; position: relative; transform: translate3d(0px, 0px, 0px);"> <div class="entry-thumb" style="background-color: black; box-sizing: border-box; position: relative;"> <img alt="台北景福扶輪社新世代網路行銷" class="attachment-entry size-entry wp-post-image" data-pagespeed-url-hash="4127885166" height="1149" src="https://jackteacher.cc/wp/wp-content/uploads/2016/06/2016-05-22-10.00.55-862x1149.jpg" style="border: 0px; box-sizing: border-box; height: auto; max-width: 100%; min-width: 100%; transition: opacity 0.75s ease; vertical-align: middle;" width="862" /></div> </div> <div class="entry-wrap" style="background-color: white; border-radius: 0px 0px 4px 4px; box-shadow: rgba(0, 0, 0, 0.133333) 0px 0.15em 0.35em 0px; box-sizing: border-box; color: #333333; font-family: "Open Sans", sans-serif; font-size: 16px; line-height: 27.2px; padding: 60px;"> <header class="entry-header" style="box-sizing: border-box; font-size: 18px;"><h1 class="entry-title" style="box-sizing: border-box; color: #444444; font-size: 38px; font-weight: 400; letter-spacing: -1px; line-height: 1.3em; margin: 0px; text-rendering: optimizeLegibility;"> 台北景福扶輪社新世代網路行銷案例分享</h1> <div class="p-meta" style="box-sizing: border-box; font-family: "Open Sans"; font-size: 14px; line-height: 1.5; margin-top: 8px; padding: 0px 0px 14px; text-transform: uppercase;"> <span style="box-sizing: border-box; display: inline-block;"><span class="x-icon-pencil" data-x-icon="" style="-webkit-font-smoothing: antialiased; box-sizing: border-box; display: inline-block; font-family: FontAwesome; text-decoration: inherit; text-rendering: auto;"></span> 傑克老師</span><span style="box-sizing: border-box; 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box-sizing: border-box; color: #ff2a13; text-decoration: none; transition: color 0.3s ease, background-color 0.3s ease, border-color 0.3s ease, box-shadow 0.3s ease; white-space: nowrap;" title="View all posts in: “網路行銷”"><span class="x-icon-bookmark" data-x-icon="" style="-webkit-font-smoothing: antialiased; box-sizing: border-box; display: inline-block; font-family: FontAwesome; text-decoration: inherit; text-rendering: auto;"></span> 網路行銷</a></span><span style="box-sizing: border-box; display: inline-block;"><a class="meta-comments" href="https://jackteacher.cc/2252/%e5%8f%b0%e5%8c%97%e6%99%af%e7%a6%8f%e6%89%b6%e8%bc%aa%e7%a4%be%e6%96%b0%e4%b8%96%e4%bb%a3%e7%b6%b2%e8%b7%af%e8%a1%8c%e9%8a%b7/#respond" style="background-color: transparent; box-sizing: border-box; color: #ff2a13; text-decoration: none; transition: color 0.3s ease, background-color 0.3s ease, border-color 0.3s ease, box-shadow 0.3s ease; white-space: nowrap;" title="Leave a comment on: “台北景福扶輪社新世代網路行銷案例分享”"><span class="x-icon-comments" data-x-icon="" style="-webkit-font-smoothing: antialiased; box-sizing: border-box; display: inline-block; font-family: FontAwesome; text-decoration: inherit; text-rendering: auto;"></span> 0 COMMENTS</a></span></div> </header><div class="entry-content content" style="box-sizing: border-box; font-size: 18px; margin: 10px 30px;"> <div class="wp-caption aligncenter" id="attachment_2349" style="border-radius: 3px; border: 1px solid rgba(0, 0, 0, 0.14902); box-shadow: rgba(0, 0, 0, 0.0745098) 0px 0.125em 0.275em 0px; box-sizing: border-box; margin: 0px auto 1.313em; max-width: 100%; padding: 5px; text-align: center; width: 752px;"> <img alt="台北景福扶輪社新世代網路行銷" class="size-large wp-image-2349" data-pagespeed-url-hash="2895558653" height="493" src="https://jackteacher.cc/wp/wp-content/uploads/2016/06/jackteacher.cc-2016-04-30-11.06.29-1024x681.png" style="border-radius: 2px; border: 0px; box-sizing: border-box; height: auto; max-width: 100%; vertical-align: middle;" width="742" /><div class="wp-caption-text" style="box-sizing: border-box; font-size: 10px; line-height: 1.2; margin-bottom: 5px; margin-top: 9px; padding: 0px 31.7812px; text-transform: uppercase;"> 台北景福扶輪社新世代網路行銷</div> </div> <h3 style="box-sizing: border-box; font-size: 1.4em; letter-spacing: -0.026em; line-height: 1.3; margin: 2em 0em 1em; text-rendering: optimizeLegibility;"> 網路行銷無所不在</h3> <div style="box-sizing: border-box; margin-bottom: 1.313em;"> 其實各行各業對網路行銷的需求各有變化也無所不在，這次去台北景福扶輪社提到一個關於它自已本身的案例，請裡面的會員人使用手機或猜猜看到底網路上搜尋扶輪社最多的是什麼？</div> <div style="box-sizing: border-box; margin-bottom: 1.313em;"> 如果你有興趣的話不妨也試著先搜尋看看！！</div> <div class="wp-caption aligncenter" id="attachment_2352" style="border-radius: 3px; border: 1px solid rgba(0, 0, 0, 0.14902); box-shadow: rgba(0, 0, 0, 0.0745098) 0px 0.125em 0.275em 0px; box-sizing: border-box; margin: 0px auto 1.313em; max-width: 100%; padding: 5px; text-align: center; width: 810px;"> <img alt="Taiwan Rotary Club Association" class="size-full wp-image-2352" data-pagespeed-url-hash="3006201010" height="260" src="https://jackteacher.cc/wp/wp-content/uploads/2016/06/Taiwan-Rotary-Club-Association.gif" style="border-radius: 2px; border: 0px; box-sizing: border-box; height: auto; max-width: 100%; vertical-align: middle;" width="800" /><div class="wp-caption-text" style="box-sizing: border-box; font-size: 10px; line-height: 1.2; margin-bottom: 5px; margin-top: 9px; padding: 0px 31.7812px; text-transform: uppercase;"> TAIWAN ROTARY CLUB ASSOCIATION</div> </div> <h3 style="box-sizing: border-box; font-size: 1.4em; letter-spacing: -0.026em; line-height: 1.3; margin: 2em 0em 1em; text-rendering: optimizeLegibility;"> 透過網路行銷發揮更大的影響力</h3> <div style="box-sizing: border-box; margin-bottom: 1.313em;"> 上面是google搜尋出來的結果，如果想要透過網路發揮更大的影響力，應該可以怎麼做呢？</div> <blockquote style="background-color: #eeeeee; border-bottom-color: rgb(242, 242, 242); border-bottom-style: solid; border-top-color: rgb(242, 242, 242); border-top-style: solid; border-width: 1px 0px; box-sizing: border-box; color: #444444; font-family: Lato, "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 1em; line-height: 1.3; margin: 1.313em 0px; padding: 1em 0px;"> <ol style="box-sizing: border-box; margin: 0px 0px 1.313em 1.655em; padding: 0px;"> <li style="box-sizing: border-box; line-height: 1.7;">擁有一個官方的網站(或部落格)</li> <li style="box-sizing: border-box; line-height: 1.7;">先針對交換學生及獎學金這兩個主題找出相關文字、照片及影片</li> <li style="box-sizing: border-box; line-height: 1.7;">將這些文字、照片或影片變成文章形式放到官方網站中</li> <li style="box-sizing: border-box; line-height: 1.7;">將每週例會刊物的文字及圖片檔案持續發佈到官方網站</li> <li style="box-sizing: border-box; line-height: 1.7;">(+)錄下例會中演講者影片</li> <li style="box-sizing: border-box; line-height: 1.7;">(+)錄下例會中會員發問及講師回覆情況</li> <li style="box-sizing: border-box; line-height: 1.7;">(+)記錄出遊及活動的錄影</li> </ol> </blockquote> <h3 style="box-sizing: border-box; font-size: 1.4em; letter-spacing: -0.026em; line-height: 1.3; margin: 2em 0em 1em; text-rendering: optimizeLegibility;"> 長尾效應行銷效果</h3> <div style="box-sizing: border-box; margin-bottom: 1.313em;"> 網路行銷很重要的一點是「長久及持續性」的經營，不論是文章或影片，接著再擴大主題的範圍，讓行銷範圍更廣更大，接著除了擴大影響力之外，通常會員人數也會開始增加，有更多會員就可以壯大組織，組織強大後逐漸成為一個良性循環，後續產生的效應就不用我多加描述了。</div> <div style="box-sizing: border-box;"> 更多網路行銷的策略可以參考 <a class="x-btn x-btn-flat x-btn-rounded x-btn-regular" data-options="thumbnail: ''" href="https://jackteacher.cc/2191/" style="background-color: #ff8614; border-radius: 0.225em; border: 1px solid rgb(255, 255, 255); box-shadow: none; box-sizing: border-box; color: white; cursor: pointer; display: inline-block; font-size: 16px; font-weight: inherit; line-height: 1.3; margin-bottom: 0px; padding: 0.563em 1.125em 0.813em; position: relative; text-align: center; text-decoration: none; text-shadow: rgba(0, 0, 0, 0.65098) 0px 0.075em 0.075em; transition: all 0.15s linear; vertical-align: middle;" title="網路行銷策略規劃藍圖"><span aria-hidden="true" class="x-icon x-icon-arrow-circle-o-right" data-x-icon="" style="-webkit-font-smoothing: antialiased; box-sizing: border-box; display: inline; font-family: FontAwesome; margin: 0px 0.5em 0px 0px; text-decoration: inherit; text-rendering: auto;"></span>網路行銷策略規劃藍圖</a></div> </div> </div> 台北景福扶輪社新世代網路行銷案例分享 傑克老師 2016-06-14 演講 , 網路行銷 0 COMMENTS 台北景福扶輪社新世代網路行銷 網路行銷無所不在 其實各行各業對網路行銷的需求各有變化也無所不在，這次去台北景福扶輪社提到一... 閱讀更多 » 網路行銷策略規劃藍圖 網路行銷課程